How to Effectively Design a B2B Mega Menu


Your website has grown to the point where you know you need to separate pages into categories and subcategories. A mega menu is a perfect solution for a larger business to business (B2B) website. You can showcase the various areas without taking up too much real estate on your landing page.

In a recent survey, 94 percent of consumers said that if a website wasn't easy to navigate, they would leave that site and go to another. People have very limited time these days between work, raising a family and personal pursuits. Anything you can do to improve and speed up the experience on your website benefits your conversion rates.

Once you decide on a mega menu, knowing how to create it is the next step. Here are five different ways of designing an expandable menu for your website and a few examples of how other brands created theirs.

1. Make It Easy to Find

A mega menu is only useful if users can easily find the expanded menu. There are a couple of ways to activate your mega menu, including clicking on a tab at the top of the page or simply hovering over it. Keep in mind that users expect your navigation structure to be near the top of the page, so your mega menu activators should also appear near the top of the page.

One method is adding a navigation bar showing the main categories on your site. If anyone hovers or clicks on one of those buttons, the mega menu expands and appears.

dbs interactive

DBS Interactive features a mega menu on their website. Users can choose from Capabilities, Clients or a view of their Portfolio. If you hover over Capabilities, a drop-down menu appears. Pause on the tab long enough and it takes you to the page with full information on the services they offer to business clients.

2. Keep the Wording Simple

Don't try to get too cutesy with the wording of your categories. Have you ever visited a site with a theme, but the pages had such strange names that you didn't know what they were for? Instead, stick with basic wording such as "Shop" or "About Us."

If you're unsure what words to use, check out the searches people do while on your home page. What are the words they hunt for? Also, check out the wording on other popular sites. The words people are used to seeing in navigation bars on sites such as Walmart.com or Amazon.com are good choices for you as well because they're already familiar.

3. Add Calls to Action (CTAs)

Think CTAs are only for the bottom of your page? Think again. Expandable menus are the perfect location for a CTA. Your customer has already taken one action, so asking them to take the next step makes perfect sense.

mc call handling

McCall Handling places a call to action so users can "Get More Info" right in their mega menu. Click on the category "Warehouse Solutions" and you'll see choices for subcategories such as overhead doors, dock levelers and vehicle restraints. You'll also see a bold CTA button calling the user to find out more about what they have to offer.

4. Use Directional Cues

One of the great things about a mega menu is that you have a much larger space to work with than if you used only tabs on a navigation bar. As the menu expands across the screen, you now have an opportunity to add directional cues like arrows or category indicators such as icons.

Imagine an "About Us" category, for example, that drops down into an expanded menu and features an email with a letter icon, a phone number with a telephone icon, and a physical address as well as links to more information about your brand's history.

You can move a user through your site simply by giving them arrows as directional cues on where to head next. In a fast-paced world, this may make the difference between the buyer completing the journey on your site or bouncing away. Fellow business owners are just as busy as you are, so pay attention to the steps that get them from Point A to Point B the quickest and show them how to move there.

5. Mobile Responsiveness

Designers sometimes make the mistake of creating for a larger screen and forget about the many people accessing the internet via mobile devices. The most recent stats show that 52.2 percent of all Internet traffic is mobile. If your site isn't optimized for mobile, you're missing out on about half of your potential traffic. However, you also must consider how a mega menu looks on smaller screen sizes and if your expanded menu accounts for variables such as the device being used.

Fortunately, creating a responsive site isn't hard. The mega menu may look different for mobile, but it should have text and buttons large enough for a human finger to press and navigate through. Test out all aspects of your menu for smartphones and see how it looks.

buy swings

BuySwings.com is a website catering to organizations and businesses with playground equipment. They sell items such as seats and accessories. Their mobile site adapts perfectly for the user. Instead of showing the different categories in a nav bar, there is an option for "Categories" near the bottom of the screen on your mobile device. Click on the text and a page pops up with the categories of "Swing Seats," "Swing Set Hardware," "Accessories" and "Slides," or you have the option to shop by brand.

 

Is a Mega Menu Right for You?

If your site has multiple categories that don't fit easily onto a single line, it may be time for an expanded menu. Only you can determine if a mega menu is the right choice for your website. Testing out different options with your target audience is a great first step to figuring out whether this option is best. Either way, you now have the tools and examples to create a mega menu that draws in users and keeps them coming back for more.

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More Free Online Design Software


Sharing is caring and, to show you how much we care, we share open-source designer software with you every month. Edit your images, scale and resize your designs for any purpose, and have a top-notch content in a matter of minutes.

 

1 Paletton

Paletton is a new trending app that makes every designer happy to have it. It is a software that implements the rules of color theory, helping you choose a balanced and harmonious color palette. It is designed to be explored by the user, so without many spoiler alerts, we will just share their feature Colorizer - the tool you integrate with the website you're designing to refine the color palette on your pages. Within this project, they also started Colorpedia, a database where you can discover all about color theories and the use of colors overall.

2 Pablo, by Buffer

 

Developed by Buffer.com, Pablo is a Santa's little helper when it comes to creating engaging visual content. Discover beautiful stock images with their easy search engine, pick your font, format it and insert it to your design, and then just pick your social media platform for the app to scale your design in a second. Share or download your design for free today!

 

3 GIMP

 

GIMP is a GNU image manipulation program, an open-source image editor available for GNU/Linux, OS X, Windows, and other operating systems. Free HQ image editing was never this real - this sophisticated app lets you change the source code and distribute these changes further. You can add 3rd party plugins and develop the software according to your needs and preferences.

 

4 Easil

 

If an app ever smelled like summer, it would look like Easil. Their very own landing page gains your trust by showing you they understand designers and visual advertising. Aside from the really cool brand, they give you a drag & drop machine to edit your designs for free. They have two more plans, Plus for $7.50 and Edge for $59 per month, with unlimited possibilities and their priority support.

 

5 Crello

 

This is your social media first aid designer app. Create posts, videos, stories, headers, adds, thumbnails, banners and printable documents using Crello's great collection of templates, and all that with just a creation of the free account. Feeling uninspired? Check their Inspiration page to find post ideas, GIFs, animations, and coolest designs.

 

6 Word Swag

 

Word Swag enables you to add text to your images in no time. Get the app in App Store or in your Google Play, and go nuts using their Typomatic engine. It is more than just a pocket play - it's your best friend for creating art out of your social media posts.

 

7 Visme

 

Okay, are you ready? This one is really cool! Visme is a powerful app that turns your analytic data into lovely visual presentations in the easiest way possible. Add charts, graphs, custom icons and a great deal of stock photos to your unique presentation and get ready for the best pitch of your life. They offer a free individual plan, but also a variety of paid plans for businesses and education, as well as the special treat for nonprofits.

 

You gotta love that social responsibility? Dive into the next experience with one of the new, crispy apps.

 

Author: Nina Petrov, ninapetrov.com

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Rebellious Child Illustrated


Collaborations are a wonderful happening, especially when they occur for a good cause. And when writers and illustrators gather around a child's book, the real magic occurs. Italian authors Francesca Cavallo and Elena Favilli made themselves well-known with their children's books Good Night Stories and Rebellious Little Girls, so it's not a surprise that their youngest audience got hyped about Rebellious Little Child.

 

Illustrated by dozens of artists worldwide, this book also teaches us, adults, to keep creating a better world for the generations to come, to overcome our differences and use them as our greatest strength. Rebellious Little Child reminds us of a rebellious little version of us, hidden by the age of commerce, struggle, monetization, and time-consuming unsatisfying jobs. Just as transactional psychotherapy does, this book nurtures the child inside you and gets you moving towards your passions, higher goals, and love.

 

This book takes children to a whole new dimension, encouraging them to be rebellious and to design a revolution in their own la-la land. A child is inspired to draw and fill in the book while riding a unicorn, or standing upside down, reflecting on things they love, their dreams, fears, things he/she most is proud of.

 

Distinguished with its unique adorable design, the blanks in the book are to be filled with letters to a child's future self, protest banners for a better world, activism action plans and adventurous travel fantasies.

 

With over one million copies sold worldwide, Good Night Stories for Rebel Girls has become a global movement and a symbol of freedom. The authors Francesca Cavallo and Elena Favilli return with a hundred new, beautiful stories to inspire girls - and children - to dream without borders: Audrey Hepburn, who ate tulips to survive hunger and then became an unreachable icon of style and an extraordinary philanthropist; Bebe Vio, very strong fencing champion despite a serious illness; J.K. Rowling, who turned failure into a strength and changed the history of literature forever. 

 

Rebellious Little Child presents poetesses, surgeons, astronauts, judges, acrobats, entrepreneurs, vulcanologists: a hundred new adventures, a hundred new portraits to inspire us again and tell us that at any age, age and latitude, it is always worth fighting for equality and proceeding step by step quick towards a more just future. 

 

stories for little rebels book cover

 

Unlike the Disney characters we grew up with, imagining that the world will unravel before us, this movement inspires children to take action, demand the world of their own design, strive towards peace, seek, create and take their very own custom-made opportunities.

 

"Once upon a time ... a princess? Of course not! Once upon a time, there was a girl who wanted to go to Mars. There was another one that became the strongest tennis player in the world and another one who discovered the metamorphosis of butterflies. From Serena Williams to Malala Yousafzai, from Rita Levi Montalcini to Frida Kahlo, from Margherita Hack to Michelle Obama, 100 women are told in these pages and portrayed by 60 illustrators from all over the world. Scientists, painters, astronauts, weight lifters, musicians, judges, chefs ... examples of courage, determination, and generosity for anyone who wants to make their dreams come true."

a page from a book story for little rebel

 

Rebellious Little Child is more than a book - it is a story that redefines heroes and achievements. It teaches our children of their right to want more for themselves and to always seek happiness. We live in the age when success needs a new definition, the age when playing is more important than having when we value experiences more than real estate.

 

Think about everything that makes you happy... And now ask yourself what gives? Let's make the world a funny, playful place to be.

 

Got inspired for a new, groundbreaking collaboration with your fellow designers and illustrators? Search your partners in crime in the COLOURlovers community!

 

Photos from the website.

Author: Nina Petrov, ninapetrov.com

 

 

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Wedding Color Palettes for Summer 2019


Are you organizing a summer wedding in 2019? You are in charge of the decorations, invitations, music, making sure that everything is so special for the most special day in two people's lives?

 

When organizing something so beautiful, romantic and big, it is utmost important to keep everything toned, not to under or overdo it. This is why you have to know your color choice and balance your palette out. And remember: minimize to optimize!

 

Fall Fruits

fall fruits purple color palette

 

If you want a classy, elegant, sophisticated wedding - this palette is your perfect choice. These colors will brighten up the room, highlighting the decorations on the tables, and not stealing the spotlight from the bride. Purple and pink are the most romantic colors there ever were, and this soft mix is a safe bet for every woman with a sensitive taste.

 

 

 

#250208

#4A0227

#B992A4

#836C74

#E3D6E7

 

Contemporary Love

Contemporary Love color palette inspiration

 

We are the next generation. Young, urban, bold. We dare to take more from life and offer our souls in return. This combination might not seem too "weddingy", but the yellow, green and blue will create the most outstanding flower decorations with stones and adorable details, and they will not be cheesy for sure.

 

 

 

#7D3865

#C1A7B0

#F8B703

#949217

#0FA2A9

 

Beach Paradise

 Beach Paradise blue color palette

 

A wedding story that this palette is saying is that the happy couple found each other like hidden treasures, and thus will treasure each other for as long as they both shall live. This gentle choice of colors is perfect for outdoor ceremonies and a casual summer party afterward. Who didn't dream about a wedding on a beach?

 

 

 

#F2F2F2

#2F536B

#CAB5BC

#9EB3AA

 

Different

Different a color palette

 

Use the colors that no-one dares to use, and do it with style. Be different, be amazing, be groundbreaking. Nothing in this palette is warm & red, it's all unique and toned out to a minimal, futuristic design opportunity. Once upon a time, there was no princess, there was this tall, successful woman, who knew what she wanted. And even though she was always different, she carried that uniqueness with maximum style.

 

 

 

#3B6F41

#708EA8

#F8D150

#3B4C66

 

We hope these four wedding palette ideas helped you discover which direction you are taking in your planning. Be brave and create your own style, surprise your guests and take their breath away!

 

How do you feel about our four wedding types? Which one are you? Tell us in the comments below.

 

Author: Nina Petrov, ninapetrov.com

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Transeasonal Colors


We have all heard about trans-seasonal dressing - fashion and clothing that fit any season, and any style. These outfits do not follow current trends, they are rather transcendental of seasons. Their classic design and attractive simplicity is a time-saver and it is good for your economy.

 

Today, on COLOURlovers, we will explore which colors and shades are trans-seasonal and attractive throughout the year, for both cold, snowy days and hot, sunny summer mornings.

 

Aqua #72D0DC and Turquoise #61C8C4

turquoise aqua transseasonal palette

 

 

Not only that these two are trans-seasonal, but together they make a two-color trans-seasonal palette. Although blue and green have a whole spectrum of shades for True, Bright, Light, Soft, and Dark seasons throughout the year, Aqua and Turquoise are all-time favorites. Their brightness is declaring them as cold colors, which makes them winter-friendly; they are water-colors - ideal to combine with yellow in summer and autumn; plus they are young, bold, urban colors, which means they like to be worn outdoors and shine under the sunshine.

 

Purple #803B8B

 

Purple transseasonal palette

 

 

Everything is better with purple! This magical, mystical color is always present in our auras, even when we don't wear it. Purple is a unique combination of lonely and exciting colors, it can be used to describe introverts, but also free spirit and vagabonds. This color is a true chameleon, which is why every season is a purple season. Shades of purple warm you up in those cold, winter nights, and offer a refreshment during the summer heatwaves. Purple is a color of the deep sea, and also the color of deep meaning. It shows character, and if you take purple as your personal brand color, you can wear it out throughout the year.

 

transseasonal colors in fashion

photo source instagram @iroirokubo

 

If we take two shades of purple - a darker and a lighter one, and merge them with Aqua and Turquoise, we get a mighty palette that never goes out of style. This palette represents early-blooming when applied in Spring, deep-sea flora in the Summer, a raindrop in the Autumn, and ice queen in the Winter season.

purple aqua transseasonal palette

 

 

 

Author: Nina Petrov, ninapetrov.com

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Acrobat DC - Helpful Designer Software


Adobe - it's the most used reader program at the planet for now, a lot of people doesn’t even know any of his options. That topic would help you to understand Acrobat DC a bit better, little interface and using guide. Check it out, and probably you would love to teach that program like a professional.

 

In an Adobe Acrobat interface, there are three views, and these are home, document, and tools. When we go further into details on document view, it can either be a single document interface or multiple document interface that is, view one document at a time or numerous views at a time respectively. Home is a displayed page before you open a PDF in Adobe Acrobat. The tool is where all the Acrobat tools are presented. The Document is the default view all the time when a document is opened in Adobe Acrobat.

 

Adobe pdf reader for windows 10 is available and can be downloaded for free from the Adobe official website. You can download it and install within a few minutes and start enjoying all that Adobe Acrobat has to offer. The following discussion shade more light on Acrobat DC interface.

 

adobe pdf

 

Home view

 

As already said this is the page that is usually displayed when you open Adobe Acrobat and you have not opened any PDF file. It is an integral part of Adobe Acrobat in that it gives you quick access to recent files, frequently used tools, storage accounts, shared files, and to do tasks. Concerning the storage accounts, Adobe Acrobat has two accounts; these are the offline and online storage accounts where you can access your files. Other than your local computer, you can access your files from Adobe Cloud – these are files securely store using the link “Document Cloud” found on the left pane and online accounts such as Dropbox, Microsoft SharePoint, Google Drive, and OneDrive.

 

 

Tool centre

 

This is the view you can navigate through to discover all the tools available in Adobe Acrobat. All these tools are listed according to categories. Whenever you select a tool, that tool-specific commands will appear automatically on the document view only if the file is opened. In some instances, you can also be able to open some tools without necessarily opening the file. You should worry about whether to open or not open the document; if you choose a tool that requires the document to be open, you will be prompted to do so.

 

You have the freedom to either add or remove tools shortcut in the right pane. This is how to do it. Clicking the “Add” button will result in adding the shortcut in the right pane. An alternative way is by dragging the tool into the right pane. To remove the shortcut, next to “Open” just below the tool name, click the Down arrow then select “Remove shortcut”. There is also an alternative way to remove a shortcut, and this is done by a simple click on the cross button on that particular shortcut in the right pane.

adobe pdf

 

Document view

 

As we have already highlighted, the document view is the default page whenever a PDF file is open. By default, when you open this page, you will see multiple tabbed interfaces for viewing numerous PDFs at a time. When you open multiple PDFs at a time, each will open as a tab but still on the same window of the application. You can switch from one tab to the other from the top whereby the name indicates the name of the file being opened in that particular tab. A previous and next buttons will always be displayed on the far right-hand-side for easy navigation through document tabs whenever the number or amount of documents are high such that they don’t fit the document view.

 

At the top of the work area, the toolbar and menu bar are displayed. For a stand-alone application, the work area comprises of three panes. Towards the left side is the navigation pane, on the middle is the document pane, and to the right is the tools or task pane. All these panes each have a specific important role it plays. The navigation pane located on the left is useful in providing smooth browsing through the PDF as well as perform other options on your PDF file. The function of document pane found in the middle is to display the PDFs. The toolbar located next to the top of the window plays a significant role in providing other controls you can use to work with your PDFs.

 

In the beginning, you may not be in a position to see various tools in the toolbar. To combat this, you can add some more tools to your toolbar for ease of access. To perform this, right-click on an empty space within the toolbar then select the tool that you want to be displayed in the toolbar.

 

In conclusion, we need to say that it's a small beginners guide, which takes five minutes from you. And even those tiny article bring a lot of helpful information to you, probably if you will check other guides by yourself - Acrobat DC will be used a lot by you. Thanks for reading and use only the best software.

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Make Animations Online - And More!


It is never too late to discover new digital tools that make your life easier! Today, we are giving you 9 software that can help you cut your working hours and simplify your design solutions, as well as inspire new ideas when you feel lost.

 

1 Venngage

 

Venngage is here to help you with your visual storytelling. This platform creates infographics for you - all you have to do is choose the perfect template, insert your data and customize. You can either sign up for free or pick one of the paid plans for more advanced features.

 

2 Animaker

 

Animating was never easier than with this animation machine. Choose your graphics, drag, drop, play and let your creativity shine. Animaker gives you six animation styles, which you can combine any way you want, to create a unique content you need. They offer a free plan, but the pricey ones aren't all that pricey either.

 

3 PS Express

 

Adobe Photoshop Express, an application from Adobe Systems, makes image editing and collage making on mobile phone a breeze. It's also free. Plug your imagination and creativity and get more from Adobe. It is available on iOS, Android and Windows phones, and tablets, while surprisingly easy to use.

 

4 BeFunky

 

BeFunky is a creative platform for photo editing, collages, and graphic design. Their main advantage is that it's super user-friendly, made for everyone, regardless of designer experience. Its funky layouts make it attractive for social media designers, although their mega long adds don't keep your attention and literary shout to you how big the competition is, making them not stand out as much.

 

5 Lightroom

 

Adobe Lightroom, Adobe Systems image manipulation software, is available for Windows, macOS, iOS, Android, and tvOS. You can import, organize, tag, edit, and share plenty of digital images. Why should you choose Lightroom? Their user-friendly interface and a whole 1TB of cloud storage! They operate under a Trialware license, so you can try it out first, to see if it fits.

 

6 Pixlr X

 

Pixlr X is the next generation of Pixlr editing. With their smart tools, Pixlr x makes editing faster, efficient, optimized and more sophisticated. It's great to quick fixes to your photo, but also fancy and reliable for professional editing. Easy navigation and digital drawing combined with photography are what makes Pixlr X stand out. Not a fan? Don't worry, Pixlr is still available for all users. Pixlr X, Pixlr Editor, Pixlr Pro or Pixlr Express? Web or Mobile? The choice is all yours.

 

7 Placeit

 

This brilliant app lets you imagine beyond your possibilities as a designer. Create everything with only one app - logos, social media designs, but also mock-ups and videos! They have nearly 30 000 templates waiting for you to play around with them and turn them upside down for your special project. Mock-ups were never so close and so beautiful. Slide, drop, resize, slideshow, gif around, all that while looking incredibly cool. 

 

8 Infogram

 

Get more of infographics and reports with infogram.com! This is more than a designer software, it is a platform for collaborations, where you can brand every design to fit your companies guidelines. Create a custom template and never worry about brand colors again! This doesn't make things easier only for you, but for the whole team to stay in the framework of your branded voice. Achieve more by making your designs interactive and engaging for the audience. Get analytics data for the impact of your infographics, track interactions, shares, and experience. Their basic plan is free, forever, so you're out of excuses to not give it a go!

 

9 Desygner

 

Desygner is made for desygners, not designers. It offers simplified design solutions and easy-to-use interface. Also, their logo is pretty cool. You can have it on your PC or your phone, drag and drop elements, customize color, text, font, and images; play around with layers and different effects. All that for no money at all. Handy, and doesn't take up much space or RAM.

 

As you already noticed from our articles, and your research in the world of software for visual expressions, there are countless options, possibilities, restrictions, open-source or pricey, useful, complicated, faster and slower ways to create your designs. Every day new apps launch and other ones, such as Recite, go down. 

 

When I researched for this article, Recite was one of the apps I wanted to mention in 10 apps I would present to you, but by the time I started writing, it was already gone from the internet. The competition is growing bigger, both for laics and professional designers, digital marketers and Instagram influencers, which is why we will often be surprised with amazing open-source resources and software, and create with no restrictions whatsoever.

 

Author: Nina Petrov, ninapetrov.com

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All You Need to Know About Colors in Your Logo Design


Now, more than ever, we, humans, are visual beings. Our eyes scroll through thousands of information every day, and we keep being hungry for great visuals to get us inspired, productive, entertained, excited. Right now, telling a perfect story with visual digital tools is the most important part of getting your message across and attracting more people. Every color is a story - what role colors play in this game and how can they help you speak to your audience?

 

White

 

White is known as the Switzerland of colors, neutral and universal. White is the color of virginity and pacifistic state of mind used most often in logos as negative space or text. If you combine it with dark blue, you get the world's most famous logo - Facebook, and when you add red, you get the logo of Pinterest.

 

Yellow

 

Yellow can suggest different things, depending on what you combine it with. It can be cheerful and infantile, sunny, full of light and warmth. It is easy to get attention using this color, and it is the most popular color of the season. Darker versions are shining with credibility in IT or creative industries.

 

Orange

 

A true foodie color used often in the food industry logo (tasty food, fast deliveries, nice ambiance). Often used as a gradient color between red and yellow, to draw attention and stimulate urgency and alert mode. Just as yellow, orange is playful and warm, emotional color.

 

Red

 

Vibrant, strong, dominant and bold, this color gives character to your logo design. Red can be used as a color of heat, danger, alarm, and hostility, but at the same time for love, care, passion, and blood. Whatever aspect of red you are using - it will leave a strong impression. Red is known for raising people's blood pressure and making them hungry. It's most known for its role in Youtube and Mc Donald's logo, combined with white and yellow.

 

Pink

 

Pink has always been a girly, Barbie, color. It unlocks deep feelings, tenderness, understanding, love, femininity. It also interacts as a color that represents youth, virginity, tidiness, beauty, style, well being. Industries it takes place are beauty, health, and fashion. On top of these applications, pink is a sweet, sugary color, so it is often used to advertise candy or ice cream. For example, it is used in Flickr, in combination with light blue.

 

Purple

 

This magical color is one of the transeasonal colors we have written about before, which means it is always popular and always a good choice. It is a silver lining between cold features of blue, and all the warmth and heat from red. It's used to describe fancy, royal, sophisticated brands, especially in the industries used by women. Purple is also known for it's mystical and spiritual properties, useful for making people hooked and intrigued. If you like chocolate, it can also be delicious. Yahoo! uses purple combined with white.

 

Blue

 

Giving a cold shower to your audience is only possible with blue. Blue is your asset for cold and calming stories, showing security, reliability, and professionalism. Also, it is one of the most-loved colors in the world. Used mostly in medical brands, it leaves the impression of success. Just under yellow, blue is the most trendy color of this season. Fun fact: blue pigments are almost impossible to find in nature and synthesize. Used by popular brands such as Skype, Twitter, and 4square, all three in combination with white.

 

Green

 

Green is the color of tomorrow! It represents nature, the Earth, rebirth, and healthy human behavior. Used mostly in circle formats, it stands for life and preservation. In other contexts, it can come across as naive, insecure and liable. However, the most common use is for ecology purposes and social responsibility. 

 

Brown

 

Also an Earthy color, grounded, calm and stable, this color is used for furniture companies logos, but also real-estate and commerce. Natural and woody, this color is also well-known for cocoa and it's implications of chocolate and deliciousness. Brown is also warm and close to dark red colors, but dark enough to become neutral, like black.

 

Gray

 

Very fancy, stylish, and cold, gray is used for frames, thin lines, and backgrounds. Sometimes, dark versions of gray are used in logo design to avoid pitch black. For any color and tone you choose - there is a shade of gray that matches it perfectly! If you need a neutral color, I would always recommend using a shade of gray instead of white or black. Wikipedia highlighted the use of gray in combination with white.

 

Black

 

This color is antagonistic, mostly used for its readability on most backgrounds. It is extremely powerful, especially since it's simple and smooth, as well as sophisticated. It is often used in logos, but mostly for shapes and word art, in combination with yellow (IMDB), white (Apple) and green (Starbucks).

 

I hope you feel better prepared for your logo design and are ready to mix exotic colors up!

 

Author: Nina Petrov, ninapetrov.com

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Colour Is The New Black : Men’s Accessories Trends in 2019


men's accessories

Know how to say colour in 18 different languages? We do. And this year, it seems the French do too. Trendhim’s Colour Report ranks Europe’s most colourful countries in 2019.

 

The Top 10 Most Colourful Countries (and how they say “colour”) :

  1. France – “couleur”
  2. Germany – “farbe”
  3. Belgium – “kleur” / “couleur” / “farbe”
  4. Finland – “v?ri”
  5. Portugal – “cor”
  6. United Kingdom – “colour”
  7. Hungary – “szín”
  8. Netherlands – “kleur”
  9. Spain – “color”
  10. Switzerland – “farbe” / “couleur” / “colore”

 

We all know that the French generally put a great effort into the way that they dress, and that they excel in wearing a lot of black and grayscale shades to refine their minimal and modern look. But if you are planning to tour around the Champs-élysées this summer, and expect to surround yourself in a sea of monochrome, we will save you from the Paris Syndrome; the French are buying more colourful accessories than any other country in Europe this year.

 

Reflecting on this year’s Paris Fashion Week Men’s, this information is hardly surprising. Between the 18th and 23rd June, the City of Lights transformed into the City of Colours as many vibrantly dressed local and international guests flocked to the streets of Paris to express the strong seasonal vibes of summer.

 

Off the streets and onto the SS20 runway, models representing French brands such as Louis Vuitton donned a range of colour palettes and patterns inspired by flora tones, including a range of different pink and blue hues. This coincides with Trendhim’s Colour Report; while France is recently one of the highest ranking countries for buying accessories of general colours from the summer palette, they are also notably buying the most pink accessories in Europe.

 

Our research shows that there’s an uptick in colourful accessories in both Europe and around the globe. Compared to spring 2018, an improvement of 2.21% more multicoloured items have been purchased this year (spring 2019). But while black didn’t factor into our ranking, it’s still the #1 colour choice in Europe. And for good reason – wearing black is an easy way to add contrast to bright accessories and let that one statement piece really take the spotlight. For example, black is a good way to lay the foundation for a vibrant bow tie or lapel pin.

 

But as black is the #1 ‘colour’ in every country on our list, France taking the top spot for buying colourful accessories means that this year they are consequently buying less black accessories. Colour is the new black; bad news for the Parisian selling black berets.

 

Whether you’re a top-ranking Frenchman, adept at the art of wearing colours, or an 11th-place-wherever, adding colour to your outfit this summer seems officially the right thing to do. Europe supports you, and so does Trendhim. Time to add ‘couleur’ in your life.

 

The Colour Report is based on shopping habits in men’s accessories at Trendhim for May 2019. Data was compiled looking at all colours across all accessories with the exclusion of black, white and grey. See the compiled dataset here.

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Free Illustration Sources For Designers


When you are preparing a design project, presentation, UX prototype, pitch for a product, etc, sometimes you need a few shortcuts to get things done faster and focus on the logistic instead of the finesses. Before you are listed our best pics of websites that can help you get appropriate illustrations, absolutely free.

 

1 Streamline Illustrations

 

Streamline Illustrations gives you 50 illustrations for free, plus another 250 LGBT illustrations. You can choose between multicolor, duotone and monotone, and then download them for Illustrator, Sketch, SVG, PDF, PNG or Iconjar vector files. The illustrations themselves are cute, cartoon-like, and applicable to almost every topic.

 

The full pack includes 3000 customizable illustrations, and their price is only $199.

 

2 DrawKit

 

DrawKit gives you practical illustrations for your design, usable for startups and small businesses. They are under MIT license, which means that you can use them for commercial purposes. Acknowledged as No 1 Product of the Day by Product Hunt, DrawKit offers free categories, but also three different packages - Packs, Modular Kits and Animations, all for different prices. As Bukowski would say: Find what you love and let it... (p.s. this is not actually Bukowski, the internet just assigned it to him).

 

3 Absurd Design

 

The sole name of this source makes you love it. Absurd Design is a weird, journalistic-comic type of drawings, black and white, available for your designs. They give you a total of eleven free designs, that you can use in commercial purposes, in PNG format. For the big players, they offer a monthly membership, that opens the gate for colored illustrations, SVG vectors, and all the drawings you can get.

 

4 Bottts

 

Well, this is a whole different story. If you grew up loving Dr Who (like I did), or you come from a geeky background, you are going to flip to these designs! Bottts is a library, which gives you the elements to combine together for your perfectly designed robot illustration. You can mix the elements up using a Sketch App (they are basically a Sketch library themselves), design your robot's frame, antenna, colors and more. Look them up, they are adorable ?

 

5 Ouch

 

Best kind of deal - you get free design, and in return, you have to link back to the source. This gives you a free resource and gives them visibility in return, so it builds a very respectful, symbiotic relationship between the designers and the illustrators. Ouch.pics is a project developed by Icons8, that aims to free vector illustrations for the user interface. They offer a clean, contemporary look to your designs. Alongside with stock photos, free icon packs, and free music, their desire is to build a design platform and change the way people create.

 

What are your favorite open-source platforms? Let us know in the comments below :)

 

Author: Nina Petrov, ninapetrov.com

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