Did you know that over 25% of all internet users only surf from their mobile devices? New generations are living turbulently, they want all access right away, and if your website is not giving them easy scroll through your content, they won't bother with looking you up later.
To emerge in a crowded market, give your users the pleasure of exploring your product under their thumbs. Create a website that is effectively optimized to fit all devices. Responsive websites are designed to provide the best user experience for all screen sizes and types.
Responsive websites enable their users to read, orient and navigate with minimum resizing, scrolling and panning. They have the ability to respond to the movements of the device and adapt to whatever screen without compromising site functionality or aesthetics.
The responsive site reads the browser information about the width of the user's screen and based on that it shows different views on different devices. The essence is to use a single code, one URL, and one development for multiple devices. Responsive designs have breaking points when presented on your mobile devices, because they use flexible, proportionate grids and images, adapting the layout of the website to the viewing environment.
If you own an unresponsive website, chances are it was built before 2014, and it is well outdated. Smartphone users check their devices over 150 times a day, and social media click bates are fishing people from their mobile devices much easier than from their desktops. Moreover, 69% of all tablet users are shopping via their tablets every month. Having a responsive web design will save you money and offer better performance, and improve SEO from your website traffic.
Google advises all web designers to be up-to-date with the industry requirements, use the same HTML for all devices and only use CSS media queries to determine to render on each device.
Be available to your users, at all times, and conquer the competitive market, fast and furious.
Author: Nina Petrov